I originally trained as a scientist but left that line of work to found Zed Photography in my late twenties as I finally felt I then knew what I wanted to do when I grew up.
It’s been a wild ride but I’m as enthusiastic now as I was when I started.
I set up one of the very first completely digital studios in Bristol (1998) and have a range of clients covering the whole gamut from The British Museum, Rolls Royce and Barclays Bank to Banksy-alikes and tiny start-ups.
Advertising Photography is a broad field right at the top of the range of difficulty and challenge of what photographers are asked to do. Which is why I love it – we have to produce the most creative, highest resolution, most compelling images of almost anything or anyone you can image – preferably by yesterday and at half price. That’s exactly what we do (well, more like “tomorrow and for a surprisingly reasonable fee”).